I’m a software engineer through and through.
I’m also trying to do the whole indie entrepreneur thing.
And recently I've started to really appreciate just how important marketing is to building a real business.
After spending a lot of time leveling up on the marketing & strategy side of things, I wanted to share some of the best resources I've found for developers like myself who are also learning to bootstrap, market, and sell their own indie SaaS products.
The Epic Guide to Bootstrapping a SaaS Startup from Scratch - By Yourself (Part 1)
Simply put this is the best overall resource I have found so far. It's down to earth, practical, the author doesn't take shit too seriously, and most importantly it's filled with very actionable strategy and tactics for SaaS founders.
Marketing is anything that gets people to know that you exist and that gets them excited about what you have to offer. - Clifford Oravec
Broken into five parts:
Justin's writing and insights are extremely actionable. I'd also recommend checking out his additional content at Marketing for Developers and how blog posts on how to build something people want.